Mjau Tetra Recart.
Pilo Bold Me was asked to produce a banner campaign, which launches Mjau cat food in Tetra Recart. The packaging consists of cardboard which is a renewable resource and requires minimal use of material. Lantmännen Doggy wanted to once again take the step away from traditional advertising for cat food. Teaming up with Mindboom the idea of a cat in origamistyle was born. The cat then turns into a Mjau Tetra Recart.
Banner pointing to the Mjau website that comprehensively explains why Mjau Tetra Recart is the future alternative to canned cat food. See the banner here, opens in new window.
Client: Lantmännen Doggy AB.