Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. Two star wannabees in the typographical skies. By now the two are living their own lives.
You may have read my findings where both these two fonts show up in different contexts around the world. It is almost a strange but magical, great feeling to see someone else’s work, when they used any of the fonts. They have been used in the iTunes Store, on a album cover, as a guest font in Creative Reviews, in Ryanair’s Magazine, in a typographic year calendar, in advertising campaigns and more. Have you seen them somewhere that I missed? Please mail and tell.
Most recently, it was Pilo Thin receiving attention in the German Slanted #16 where the theme was Bold/Light. The magazine highlights typography in an artistic manner.
Pilo Regular also got its moment in the spotlight in the hands of the very talented Joe Newton who on his website gives a very interesting explanation regarding his contribution to the poster portion of the 50/50 project. Where different designers are raising money for the famine relief in East Africa. You can buy the poster here.
When we created the fonts it never hit us that they would work extremely well together. Something that Veer themselves took on in this e-brochure (click on the image to scroll through it).
FACTS: Pilo Regular is created in a collaboration between Kenneth Pilo, Ray Larabie (living and working in Japan), Göran Söderström and Mårten Fischer. The typeface is based on the logo of Bold, designed by Björn Höglund at Crispin Porter + Bogusky Europe for Pilo Bold Me, who also owns the font, sold by Veer.
Pilo Thin is created in a collaboration between Kenneth Pilo, Göran Söderström and Mårten Fischer. The typeface is owned by Pilo Bold Me, sold by Veer.
TRIVIA: Both typeface projects were handled entirely by mail. No meetings, Skype or chat. Two countries: Japan and Sweden. In the latter case also divided into three cities: Stockholm, Gothenburg and Karlskrona.