Pilo Thin in Pentagrams Typographic Calendar 2010.
Photo courtesy of Veer.
Pilo Thin is the typeface for the month of September 2010 in this calender from Pentagram.
Designed by Kit Hinrichs, the calendar features a different typeface each month in the classic wall or desk calendar format. Each month includes a brief description about what makes the featured font distinctive and a biography of the type designer. All major holidays for the US and UK are noted, along with the birthdays of the type designers. The 2010 edition uses typefaces available from Veer.
The mission of Pilo Thin was to create a typeface that was exactly the opposite of the very bold Pilo Regular. A thinner cousin, which would create the contrast and to be a credible member of the family. The challenge was to make the font build as much as possible on inner lines in Pilo Regular but that it would feel like it just picked them off. Pilo Thin is more feminine and some shapes has been softened up and adjusted so that Pilo Thin can stand on it’s own, but without forgetting its origin.
Mårten Fischer and Göran Söderström was deeply involved in the creative process and making the typeface come to life.