The New Doggy Dagens Meny
Doggy are Swedens largest brand when it comes to dog food. Pilo Bold Me was choosen to do the design of the new Doggy. The completely new product Doggy Dagens Meny (Doggy Today’s Menu) are now added to the family. It comes in four ”doggylicious” flavours and will soon be hitting the shelfs in stores around the country. Once again the product is in a Tetra Recart packaging.
Lantmännen Doggy recently announced that they will invest SEK 65 million to expand production of dog and cat food products in Tetra Recart packaging from Tetra Pak. This is to meet customers’ growing demand for products within the brands Mjau and Doggy. Tetra Recart is the world’s first carton-based packaging, especially designed for food products traditionally packed in cans and glass jars, such as beans, tomatoes and soups. Tetra Recart is FSC (Forest Stewardship Council) certified.
Client: Lantmännen Doggy AB