Mjau dry cat food range in brand new design.
Terrier Reklambyrå had designed the beautiful new range of Mjau Tetra Recart. Pilo Bold Me was asked to work together with Terrier Reklambyrå and bring that design to the Mjau dry cat food range. It was a delicate mission since the old design had been with the brand for many years and was very well known among the customers. The concept 50/50 was brought to life. The idea was that the first products to hit the shelfs were to have half of the old design and half of the new. So it would be easy to see what the new design would look like. With a torn edge, almost as if the packaging was about to moult. In the second stage, the new design was presented in full bloom.
The Mjau dry cat food range includes the flavours Fiskfest, Kycklingkalas, Räkfrossa, Köttgille and the cat food for kittens Föräldrafritt.
Client: Lantmännen Doggy AB.