All over the place.
Pilo Regular typeface was chosen to be part of the logo in Onoffs latest campaign ”Schlagerfeber”. OTW produced, in cooperation with Onoff an intense campaign over a number of weeks when the Swedish Eurovision Song Contest was touring the country. At Onoff’s website, in their stores throughout Sweden, on YouTube and Facebook and more. Everywhere you could see the typeface in its full glory. The artist involved in the campaign was Linda Bengtzing, she was taken directly to the finals. However she didn´t win that one.
Pilo Regular is a typeface from Pilo Bold Me. Produced in collaboration between Kenneth Pilo, Göran Söderström, Mårten Fischer and Ray Larabie. Inspired by the Bold logo from Björn Höglund at Crispin Porter + Bogusky Europe made for Pilo Bold Me. You can buy the typeface via Veer as well as Pilo Thin.