Terrier Reklambyrå had designed the beautiful new range of Mjau Tetra Recart. Pilo Bold Me was asked to work together with Terrier Reklambyrå and bring that design to the Mjau dry cat food range. [...] ]]> Mjau dry cat food range in brand new design.

Terrier Reklambyrå had designed the beautiful new range of Mjau Tetra Recart. Pilo Bold Me was asked to work together with Terrier Reklambyrå and bring that design to the Mjau dry cat food range. It was a delicate mission since the old design had been with the brand for many years and was very well known among the customers. The concept 50/50 was brought to life. The idea was that the first products to hit the shelfs were to have half of the old design and half of the new. So it would be easy to see what the new design would look like. With a torn edge, almost as if the packaging was about to moult. In the second stage, the new design was presented in full bloom.

The Mjau dry cat food range includes the flavours Fiskfest, Kycklingkalas, Räkfrossa, Köttgille and the cat food for kittens Föräldrafritt.

Client: Lantmännen Doggy AB.

Pilo Bold Me was asked to produce a banner campaign, which launches Mjau cat food in Tetra Recart. The packaging consists of cardboard which is a renewable resource and requires minimal use of material. [...] ]]> Mjau Tetra Recart.

Pilo Bold Me was asked to produce a banner campaign, which launches Mjau cat food in Tetra Recart. The packaging consists of cardboard which is a renewable resource and requires minimal use of material. Lantmännen Doggy wanted to once again take the step away from traditional advertising for cat food. Teaming up with Mindboom the idea of a cat in origamistyle was born. The cat then turns into a Mjau Tetra Recart.

Banner pointing to the Mjau website that comprehensively explains why Mjau Tetra Recart is the future alternative to canned cat food. See the banner here, opens in new window.

Client: Lantmännen Doggy AB.

Hotel Flora is a four star hotel in Gothenburg, Sweden, which is an alternative to the mainstream. When they where about to launch their new site, Pilo Bold Me also wanted a short film presenting the hotel. But not done as per usual. [...] ]]> The feel of Hotel Flora, Gothenburg, Sweden.

Hotel Flora is a four star hotel in Gothenburg, Sweden, which is an alternative to the mainstream. When they where about to launch their new site, Pilo Bold Me also wanted a short film presenting the hotel. But not done as per usual. Edithouse was contacted who immediately came with a lot of ideas. It was decided that it should be a film that would convey more the feeling of the hotel and create a sense of magic. Early on it was clear that it was to be shoot with a Canon 5D Mark II. Music was also important and the choice fell on Ian Loves great track ”Hear a song”. It´s very far from the classic lounge music that can be associated with hotels.

After a lot of brainstorming Niclas Bergman, Edithouse directed and cut the film. The result can be seen at the bottom of this page. ”We are so happy and proud of the result” says Carina Högberg, one of the owners of the Hotel Flora. Pilo Bold Me also produced the site where the film is shown.

Client: Hotel Flora.

Clip from the short film.

From the set. This photo courtesy of Edithouse.

Click here to view the embedded video.

Photo courtesy of Veer.

Pilo Thin is the typeface for the month of September 2010 in this calender from Pentagram. [...] ]]> Pilo Thin in Pentagrams Typographic Calendar 2010.

Photo courtesy of Veer.

Pilo Thin is the typeface for the month of September 2010 in this calender from Pentagram.

Designed by Kit Hinrichs, the calendar features a different typeface each month in the classic wall or desk calendar format. Each month includes a brief description about what makes the featured font distinctive and a biography of the type designer. All major holidays for the US and UK are noted, along with the birthdays of the type designers. The 2010 edition uses typefaces available from Veer.

The mission of Pilo Thin was to create a typeface that was exactly the opposite of the very bold Pilo Regular. A thinner cousin, which would create the contrast and to be a credible member of the family. The challenge was to make the font build as much as possible on inner lines in Pilo Regular but that it would feel like it just picked them off. Pilo Thin is more feminine and some shapes has been softened up and adjusted so that Pilo Thin can stand on it’s own, but without forgetting its origin.

Mårten Fischer and Göran Söderström was deeply involved in the creative process and making the typeface come to life.

You´ ll find Pilo Thin at Veer.

View the PDF.

It seems that Pilo Regular - with some changes in the design - have been on every cover of Ryanairs Magazine since May 2009. [...] ]]> Pilo Regular on the cover of Ryanairs magazine.

It seems that Pilo Regular - with some changes in the design - have been on every cover of Ryanairs Magazine since May 2009. Great fun.

Pilo Regular is a bold, single weight OpenType face featuring subtle inline detailing and a solid sporting aesthetic. It feels both hard and soft, decorative and stoic, vintage and modern. Pilo Regular came from a great collaboration with Mårten Fischer, Göran Söderström and Ray Larabie. Inspired from the Bold logo that Björn Höglund at Crispin Porter + Bogusky Europe (former Daddy) made for Pilo Bold Me. You can buy the typeface via Veer as well as Pilo Thin.

”TED is a highly respected venue and a melting pot full of ideas. TED stands for ”Technology, Entertainment, Design”. Sometihing that Pilo Bold Me are very passionate about” says Kenneth Pilo. [...] ]]> Pilo Bold Me proud sponsor of TEDx Göteborg.

”TED is a highly respected venue and a melting pot full of ideas. TED stands for ”Technology, Entertainment, Design”. Sometihing that Pilo Bold Me are very passionate about” says Kenneth Pilo. ”So when the first independently organized event of TEDx in Göteborg hits the town, we are one of the proud sponsors.” he continues. The first TEDx Göteborg was held November 28, 2009.

Read about TEDxGöteborg here.

Se Remmy Shawa - one of the speakers at TEDx Göteborg.

Visit the official site of TED here.

About TEDx, x=independently organize event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

About TED
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. ”TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it ”the ultimate brain spa” and ”a four-day journey into the future.” The diverse audience — CEOs, scientists, creatives, philanthropists — is almost as extraordinary as the speakers, who have included Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.

TED was first held in Monterey, California, in 1984. In 2001, Chris Anderson’s Sapling Foundation acquired TED from its founder, Richard Saul Wurman. In recent years, TED has expanded to include an international conference, TEDGlobal; media initiatives, including TED Talks and TED.com; and the TED Prize. TED2010, ”What the world Needs Now,” will be held Feb 9-13, 2010, in Long Beach, California, with a simulcast in Palm Springs, California. TEDGlobal 2009, ”The Substance of Things Not Seen,” was held July 21–24, 2009, in Oxford, UK and TEDIndia was held in November 2009.

StellaNova Film is a Stockholm based Film and Television Production Company operating in the Nordic countries and internationally. [...] ]]> StellaNova Film

StellaNova Film is a Stockholm based Film and Television Production Company operating in the Nordic countries and internationally. The first film produced by StellaNova Film, the romantic comedy A Midsummer of Love (Sommaren med Göran), immediately topped the box office charts after its theatrical release on July 31st 2009. A Midsummer of Love, is the largest box-office success in Sweden, shot from an original script in the last five years.

Pilo Bold Me produced StellaNova Films web page.

Client: StellaNova Film.

Doggy are Swedens largest brand when it comes to dog food. Pilo Bold Me was choosen to do the design of the new Doggy. The completely new product Doggy Dagens Meny (Doggy Today’s Menu) are now added to the family. [...] ]]> The New Doggy Dagens Meny

Doggy are Swedens largest brand when it comes to dog food. Pilo Bold Me was choosen to do the design of the new Doggy. The completely new product Doggy Dagens Meny (Doggy Today’s Menu) are now added to the family. It comes in four ”doggylicious” flavours and will soon be hitting the shelfs in stores around the country. Once again the product is in a Tetra Recart packaging.

Lantmännen Doggy recently announced that they will invest SEK 65 million to expand production of dog and cat food products in Tetra Recart packaging from Tetra Pak. This is to meet customers’ growing demand for products within the brands Mjau and Doggy. Tetra Recart is the world’s first carton-based packaging, especially designed for food products traditionally packed in cans and glass jars, such as beans, tomatoes and soups. Tetra Recart is FSC (Forest Stewardship Council) certified.

Client: Lantmännen Doggy AB

The great people at Veer made me aware that Pilo Thin is the guest font in the Creative Reviews 2009 Annual. The double, May issue of CR features nearly 100 pages of the finest work of the past year in The Annual. [...] ]]> Pilo Thin in Creative Reviews 2009 Annual

The great people at Veer made me aware that Pilo Thin is the guest font in the Creative Reviews 2009 Annual. The double, May issue of CR features nearly 100 pages of the finest work of the past year in The Annual. Sneak preview can be found here.

Photos courtesy by Centaur Media.

Swedish CAP&Design writes about the news.

The Doggy Professional dog food brand is relaunched with new packaging design done by Terrier reklam. Pilo Bold me was choosen to produce the campaign site. [...] ]]> Brand new web for Doggy Professional

The Doggy Professional dog food brand is relaunched with new packaging design done by Terrier reklam. Pilo Bold me was choosen to produce the campaign site. Pilo Bold Me worked closly with the never ending talent of Edithouse.

Visit Doggy Professional

Client: Lantmännen Doggy AB

The dog walking around on the site is the two year old Exter. He is a happy and loyal Reisenschnauzer.