Edithouse Film Works produces films. Film is tremendously challenging, both when it comes to the ideas and the technology to make them come to life. [...] ]]> Leaving no stones unturned.

Edithouse Film Works produces films. Film is tremendously challenging, both when it comes to the ideas and the technology to make them come to life. Edithouse has been working in Gothenburg as it base with the whole world as their working field for over 15 years. The ambition is extremely high for the company employees, technology, and to be at the forefront in those fields. Whether it is huge productions with a large number of human and technical resources, or for smaller productions. It does not matter. Edithouse leaves no stones unturned. When Edithouse Film Works wanted a new site they choosed Pilo Bold Me. The new page should reflect the breadth of productions Edithouse Film Works are associated with.

It was especially fitting, given the 15 years anniversary they had in 2011. For this anniversary, Pilo Bold Me also was asked to develop a special logo to emphasize this fact. The assignment was to naturally incorporate Edithouse round logo with the digit’s 15. Pilo once again put together his own Typographic Dream Team Mårten Fischer and Göran Söderström. Together, they have repeatedly cooperated successfully, including the fonts Pilo Regular and Pilo Thin.

Here is a sample of a film production from Edithouse Film Works. Enjoy!

Click here to view the embedded video.

Client: Edithouse Film Works.

Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. [...] ]]> Two star wannabes on the typographical skies.

Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. Two star wannabees in the typographical skies. By now the two are living their own lives.

You may have read my findings where both these two fonts show up in different contexts around the world. It is almost a strange but magical, great feeling to see someone else’s work, when they used any of the fonts. They have been used in the iTunes Store, on a album cover, as a guest font in Creative Reviews, in Ryanair’s Magazine, in a typographic year calendar, in advertising campaigns and more. Have you seen them somewhere that I missed? Please mail and tell.

Most recently, it was Pilo Thin receiving attention in the German Slanted #16 where the theme was Bold/Light. The magazine highlights typography in an artistic manner.

Pilo Regular also got its moment in the spotlight in the hands of the very talented Joe Newton who on his website gives a very interesting explanation regarding his contribution to the poster portion of the 50/50 project. Where different designers are raising money for the famine relief in East Africa. You can buy the poster here.

When we created the fonts it never hit us that they would work extremely well together. Something that Veer themselves took on in this e-brochure (click on the image to scroll through it).

FACTS: Pilo Regular is created in a collaboration between Kenneth Pilo, Ray Larabie (living and working in Japan), Göran Söderström and Mårten Fischer. The typeface is based on the logo of Bold, designed by Björn Höglund at Crispin Porter + Bogusky Europe for Pilo Bold Me, who also owns the font, sold by Veer.

Pilo Thin is created in a collaboration between Kenneth Pilo, Göran Söderström and Mårten Fischer. The typeface is owned by Pilo Bold Me, sold by Veer.

TRIVIA: Both typeface projects were handled entirely by mail. No meetings, Skype or chat. Two countries: Japan and Sweden. In the latter case also divided into three cities: Stockholm, Gothenburg and Karlskrona.

Being a student can be taking the first real steps into life. It may even be the first time many people live in an apartment outside the parental home. Borås is well known, among other things the University, and it attracts a lot of students to the city. [...] ]]> Could life be a story?

Being a student can be taking the first real steps into life. It may even be the first time many people live in an apartment outside the parental home. Borås is well known, among other things the University, and it attracts a lot of students to the city. From all over Sweden and students from other countries. Pilo Bold Me was asked to dust off a really old website to make it catch up to the present. So that applicants can get a quick, fresh and appealing overview of what the Studentbostad i Borås has to offer with its proximity to Borås Centre and the University.

This was the first time Pilo cooperated with web production agency Simma lugnt, which was  a really fresh pixel start. Which also resulted in a crispy new logo.

Client: Studentbostad i Borås.

Stefan Hallgren, Business and Concept Development at Happy Minds:

”1999 I registered the domain ”Happy Minds”. [...] ]]> Have your logo been up to 7300 meters on Mount Everest?

Stefan Hallgren, Business and Concept Development at Happy Minds:

”1999 I registered the domain ”Happy Minds”. Two words that would be the basic values ​​and point the way to my entrepreneurship by happiness and unhappiness, success, change, difficult passages and publicized projects ever since. And now it will soon be the 2012. 2003 Kenneth Pilo created a logo for us that has spread as an unmistakable and popular symbol of our company. Because of that I want to write a few words about a symbol that has been out in the real world for a while.

Pilo approached our logo with his craftsmanship, where he mixed a strong sense of typographic clarity, flexibility and graphic playfulness. Small, large, black and white, inverted. It works in all versions and the picture together with the meaning of the words is a constant icebreaker in dialogues with the new, curious customers. ”A Butterfly”, ”Theatre Masks”, ”Two people who dances” are reactions we received.

Pilo has used capital letters and austere linear and balance in the, a bit naive statement of the name. But still flirts with the viewer through the inverted letter of ”i” and the warm yellow tone of the image that separates the two words. It is with pride we let this logo represent our business and our values​​, unchanged to this day.”

Trivia: in May 2011 the logo was up to 7300 meters on Mount Everest, in the form of a patch on the Adventurer Anders Stävhags mountain apparel.

Dance with the cat. Is that something you do often? Now you can do just that with a big, soft and cozy Mjau cat. Who can resist this guy? The new competition from Mjau cat food is all about dancing. [...] ]]> Dance with the cat. Is that something you do often?

Dance with the cat. Is that something you do often? Now you can do just that with a big, soft and cozy Mjau cat. Who can resist this guy? The new competition from Mjau cat food is all about dancing. Upload a portrait photo of yourself with a funny or silly facial expression. Then adjust the image in a few steps, possibly even choosing a hat or wig. Finally, your head is put on a dancing human body that dances with the cat. Share the result with the world on Facebook or Twitter.

The ones who manages to have the funniest facial expressions can be choosen by the jury to win one year’s Mjau cat food for their cat. Why not try the luck yourself? Dancing is fun! If you still don´t have no clue what we are on about. Check out this demo clip right here.

The campaign site was produced by Pilo Bold Me together with the awesome web production agency Supernormal and Tsuba Media.

To make people find the site we promote the campaign by outsider and sticky banners on one of Swedens largest news sites aftonbladet.se.

Client: Lantmännen Doggy.

Filmmaker Marcus Söderström, Tsuba Media, is lying on the floor shooting some close up of the dancing shoes.

Pilo Bold Me has previously worked with IDW Scandinavia, which is headquartered in Copenhagen, Denmark. Now we resume that cooperation. [...] ]]> Walking, talking. Just like a Mannequin.

Pilo Bold Me has previously worked with IDW Scandinavia, which is headquartered in Copenhagen, Denmark. Now we resume that cooperation. First up is a series of advertisements in trade publications and plans for a new website.

IDW Scandinavia is part of the IDW group and has long experience in premium shop fittings, point of sales, visual merchandising, display mannequins and international roll-outs. The IDW group is among the worlds leading manufacturers of premium display products. With more than 1300 employees worldwide, 5 branch offices and exclusive business partners in 22 countries on 5 continents.

Agility is a very fast and entertaining sport for dogs and their owners. The entire summer of 2011, Doggy Professional Agility Cup was on tour all over Sweden. [...] ]]> Action Speaks Louder Than Words.

Agility is a very fast and entertaining sport for dogs and their owners. The entire summer of 2011, Doggy Professional Agility Cup was on tour all over Sweden. In cooperation with Sveriges Hundungdom, which has over 7,000 active members, the competition lasted 19 races. It lead up to the finals which was held in Gothenburg on August 20, 2011. It was during the Kulturkalaset at Trädgårdsföreningen in the city centre. Young people from all over Sweden competed and tried to win in different classes. It was a great day with a lot of spectators. Pilo Bold Me has promoted DPAC from the start to finnish. Among other things via web sites, social networks and ads.

Client: Lantmännen Doggy AB.
Photo: Emelie Magnusson.

Societetshuset in Marstrand is classic ground in many ways. Both historical and as a metropol of entertainment. This year, a new management is taking the grip and start off with the focus on a very comprehensive summer program. [...] ]]> Marstrand Summer Madness.

Societetshuset in Marstrand is classic ground in many ways. Both historical and as a metropol of entertainment. This year, a new management is taking the grip and start off with the focus on a very comprehensive summer program. Joacim Cans of HammerFall and Martin Nordqvist, both with with long experience in music, entertainment, events, hotels, spas and restaurants, have plenty of fresh ideas. Pilo Bold Me working on ads, printed materials and more. In addition, we had the possibility to carefully update Societetshuset logo. This to reflect the feeling of the new management. If you are going somewhere in the summer of 2011 to have fun, visit Societetshuset in Marstrand. Check out the program and why not get blown away by Marstrand Rocks.

The new website is designed and produced by OJ design and can be found here.

Client: Societetshuset Marstrand.

Doggy Professional are dog food produced in Sweden, for active dogs of all breeds and all life stages. Among other things, for dogs in agility, hunting and also friendly pet dogs. [...] ]]> Jumpin’ Jack Flash.

Doggy Professional are dog food produced in Sweden, for active dogs of all breeds and all life stages. Among other things, for dogs in agility, hunting and also friendly pet dogs. Pilo Bold Me produced a new website that presents the dog food with ambassadors and Doggy Professionals cooperation with Sveriges Hundungdom, Frisk Hund and the Doggy Professional Agility Cup. The latter were held all across Sweden during the spring and summer of 2011.

Client: Lantmännen Doggy AB.
Brand: Doggy Professional.

Pilo Regular typeface was chosen to be part of the logo in Onoffs latest campaign ”Schlagerfeber”. OTW produced, in cooperation with Onoff an intense campaign over a number of weeks when the Swedish Eurovision Song Contest was touring the country. [...] ]]> All over the place.

Pilo Regular typeface was chosen to be part of the logo in Onoffs latest campaign ”Schlagerfeber”. OTW produced, in cooperation with Onoff an intense campaign over a number of weeks when the Swedish Eurovision Song Contest was touring the country. At Onoff’s website, in their stores throughout Sweden, on YouTube and Facebook and more. Everywhere you could see the typeface in its full glory. The artist involved in the campaign was Linda Bengtzing, she was taken directly to the finals. However she didn´t win that one.

Pilo Regular is a typeface from Pilo Bold Me. Produced in collaboration between Kenneth Pilo, Göran Söderström, Mårten Fischer and Ray Larabie. Inspired by the Bold logo from Björn Höglund at Crispin Porter + Bogusky Europe made for Pilo Bold Me. You can buy the typeface via Veer as well as Pilo Thin.