Crop the picture. Crop the food.

Friday May 18 and Saturday May 19 2012, it´s time for a guest apperance at Magnus & Magnus. It is co-owner and chef Marco Baudone from Brasserie Le Rouge, Group F12 in Stockholm. [...] ]]> Fun Fine Dining.

Crop the picture. Crop the food.

Friday May 18 and Saturday May 19 2012, it´s time for a guest apperance at Magnus & Magnus. It is co-owner and chef Marco Baudone from Brasserie Le Rouge, Group F12 in Stockholm. Marco has been a finalist in ”Årets kock” and won the established competition ”Gyllene kniven”, a competition in cooking.

His companion at this special guest apperance will be Filip Fastén, last year named ”Best future promise” and before its youngest participant in the ”Årets kock”, on swedish TV 4 in” My Kitchen” for two seasons. These gentlemen visits Restaurant Magnus & Magnus for two days. Download the menu as a PDF here.

Pilo Bold Me was doing the PR and marketing for this event. And of course the ads in local news papers and Nöjesguiden.

Client: Restaurant Magnus & Magnus.

Huge billboards in a outdoor campaign at the Coop Forum stores all over Sweden. The brand is Mjau Tetra Recart and the headline says ”Ask your cat what it wants for dinner”. [...] ]]> Outdoor life is good for you.

Huge billboards in a outdoor campaign at the Coop Forum stores all over Sweden. The brand is Mjau Tetra Recart and the headline says ”Ask your cat what it wants for dinner”. Coop Forum is a part of KF’s retail group which had sales of SEK 32.5 billion and the average number of employees in 2010 was 7278 persons.

Client: Jan-Olof Byström, Brand & Marketing Manager, Lantmännen Doggy AB.

You should feel so lucky when your client thinks visually. Pilo Bold Me has for the brand Doggy Professional produced a number of advertisements in the trade and consumer press. Using the international language without any words at all *. [...] ]]> Don´t say a word.

You should feel so lucky when your client thinks visually. Pilo Bold Me has for the brand Doggy Professional produced a number of advertisements in the trade and consumer press. Using the international language without any words at all *. The goal was that the concept could be applied on dog food for agility-, hunting- and pet dogs. But also dog food for puppies.

The client’s crystal clear goal was to create straight forward advertisements without fuss. No editorial photos or copy. Clear images of a wallpaper pattern with only packages of the dog food for each variety. We created an attentive campaign and the message is there and you can´t miss it.

What is the small text below the package all about? Well thats the link to the web site for Doggy Professional (in swedish).

And here is another one. All for the love of your puppy.

Client: Jan-Olof Byström, Brand & Marketing Manager, Lantmännen Doggy AB.

* We usually love words. Honestly.

The brand Katty cat litter have been around for some time now and the time was time to make it join the Mjau family. The main focus was to make three different designs to evolve into a new one. Even including the packaging itself. [...] ]]> When you absolutely, positively have to go.

The brand Katty cat litter have been around for some time now and the time was time to make it join the Mjau family. The main focus was to make three different designs to evolve into a new one. Even including the packaging itself. The client came to Pilo Bold Me with a fresh idea that we brought to life.

The new design will send a friendly hat tip to the design used on both Mjau Tetra Recart with wet food and Mjau dry food. The cat litter comes in two different versions and once again different cats are the signal for each assortment. Including the color of the cat litter boxes.

It was great fun to work on the design, even if the photo shoots with the cats took a considerable amount of time. This time working with the talented photographer Peter Bladskog.

Client: Jan-Olof Byström, Brand & Marketing Manager, Lantmännen Doggy AB

From one of the ”cat walks” at the photo sessions.

Edithouse Film Works produces films. Film is tremendously challenging, both when it comes to the ideas and the technology to make them come to life. [...] ]]> Leaving no stones unturned.

Edithouse Film Works produces films. Film is tremendously challenging, both when it comes to the ideas and the technology to make them come to life. Edithouse has been working in Gothenburg as it base with the whole world as their working field for over 15 years. The ambition is extremely high for the company employees, technology, and to be at the forefront in those fields. Whether it is huge productions with a large number of human and technical resources, or for smaller productions. It does not matter. Edithouse leaves no stones unturned. When Edithouse Film Works wanted a new site they choosed Pilo Bold Me. The new page should reflect the breadth of productions Edithouse Film Works are associated with.

It was especially fitting, given the 15 years anniversary they had in 2011. For this anniversary, Pilo Bold Me also was asked to develop a special logo to emphasize this fact. The assignment was to naturally incorporate Edithouse round logo with the digit’s 15. Pilo once again put together his own Typographic Dream Team Mårten Fischer and Göran Söderström. Together, they have repeatedly cooperated successfully, including the fonts Pilo Regular and Pilo Thin.

Here is a sample of a film production from Edithouse Film Works. Enjoy!

Click here to view the embedded video.

Client: Edithouse Film Works.

Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. [...] ]]> Two star wannabes on the typographical skies.

Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. Two star wannabees in the typographical skies. By now the two are living their own lives.

You may have read my findings where both these two fonts show up in different contexts around the world. It is almost a strange but magical, great feeling to see someone else’s work, when they used any of the fonts. They have been used in the iTunes Store, on a album cover, as a guest font in Creative Reviews, in Ryanair’s Magazine, in a typographic year calendar, in advertising campaigns and more. Have you seen them somewhere that I missed? Please mail and tell.

Most recently, it was Pilo Thin receiving attention in the German Slanted #16 where the theme was Bold/Light. The magazine highlights typography in an artistic manner.

Pilo Regular also got its moment in the spotlight in the hands of the very talented Joe Newton who on his website gives a very interesting explanation regarding his contribution to the poster portion of the 50/50 project. Where different designers are raising money for the famine relief in East Africa. You can buy the poster here.

When we created the fonts it never hit us that they would work extremely well together. Something that Veer themselves took on in this e-brochure (click on the image to scroll through it).

FACTS: Pilo Regular is created in a collaboration between Kenneth Pilo, Ray Larabie (living and working in Japan), Göran Söderström and Mårten Fischer. The typeface is based on the logo of Bold, designed by Björn Höglund at Crispin Porter + Bogusky Europe for Pilo Bold Me, who also owns the font, sold by Veer.

Pilo Thin is created in a collaboration between Kenneth Pilo, Göran Söderström and Mårten Fischer. The typeface is owned by Pilo Bold Me, sold by Veer.

TRIVIA: Both typeface projects were handled entirely by mail. No meetings, Skype or chat. Two countries: Japan and Sweden. In the latter case also divided into three cities: Stockholm, Gothenburg and Karlskrona.

Being a student can be taking the first real steps into life. It may even be the first time many people live in an apartment outside the parental home. Borås is well known, among other things the University, and it attracts a lot of students to the city. [...] ]]> Could life be a story?

Being a student can be taking the first real steps into life. It may even be the first time many people live in an apartment outside the parental home. Borås is well known, among other things the University, and it attracts a lot of students to the city. From all over Sweden and students from other countries. Pilo Bold Me was asked to dust off a really old website to make it catch up to the present. So that applicants can get a quick, fresh and appealing overview of what the Studentbostad i Borås has to offer with its proximity to Borås Centre and the University.

This was the first time Pilo cooperated with web production agency Simma lugnt, which was  a really fresh pixel start. Which also resulted in a crispy new logo.

Client: Studentbostad i Borås.

Stefan Hallgren, Business and Concept Development at Happy Minds:

”1999 I registered the domain ”Happy Minds”. [...] ]]> Have your logo been up to 7300 meters on Mount Everest?

Stefan Hallgren, Business and Concept Development at Happy Minds:

”1999 I registered the domain ”Happy Minds”. Two words that would be the basic values ​​and point the way to my entrepreneurship by happiness and unhappiness, success, change, difficult passages and publicized projects ever since. And now it will soon be the 2012. 2003 Kenneth Pilo created a logo for us that has spread as an unmistakable and popular symbol of our company. Because of that I want to write a few words about a symbol that has been out in the real world for a while.

Pilo approached our logo with his craftsmanship, where he mixed a strong sense of typographic clarity, flexibility and graphic playfulness. Small, large, black and white, inverted. It works in all versions and the picture together with the meaning of the words is a constant icebreaker in dialogues with the new, curious customers. ”A Butterfly”, ”Theatre Masks”, ”Two people who dances” are reactions we received.

Pilo has used capital letters and austere linear and balance in the, a bit naive statement of the name. But still flirts with the viewer through the inverted letter of ”i” and the warm yellow tone of the image that separates the two words. It is with pride we let this logo represent our business and our values​​, unchanged to this day.”

Trivia: in May 2011 the logo was up to 7300 meters on Mount Everest, in the form of a patch on the Adventurer Anders Stävhags mountain apparel.

Dance with the cat. Is that something you do often? Now you can do just that with a big, soft and cozy Mjau cat. Who can resist this guy? The new competition from Mjau cat food is all about dancing. [...] ]]> Dance with the cat. Is that something you do often?

Dance with the cat. Is that something you do often? Now you can do just that with a big, soft and cozy Mjau cat. Who can resist this guy? The new competition from Mjau cat food is all about dancing. Upload a portrait photo of yourself with a funny or silly facial expression. Then adjust the image in a few steps, possibly even choosing a hat or wig. Finally, your head is put on a dancing human body that dances with the cat. Share the result with the world on Facebook or Twitter.

The ones who manages to have the funniest facial expressions can be choosen by the jury to win one year’s Mjau cat food for their cat. Why not try the luck yourself? Dancing is fun! If you still don´t have no clue what we are on about. Check out this demo clip right here.

The campaign site was produced by Pilo Bold Me together with the awesome web production agency Supernormal and Tsuba Media.

To make people find the site we promote the campaign by outsider and sticky banners on one of Swedens largest news sites aftonbladet.se.

Client: Jan-Olof Byström, Brand & Marketing Manager, Lantmännen Doggy.

Filmmaker Marcus Söderström, Tsuba Media, is lying on the floor shooting some close up of the dancing shoes.

Pilo Bold Me has previously worked with IDW Scandinavia, which is headquartered in Copenhagen, Denmark. Now we resume that cooperation. [...] ]]> Walking, talking. Just like a Mannequin.

Pilo Bold Me has previously worked with IDW Scandinavia, which is headquartered in Copenhagen, Denmark. Now we resume that cooperation. First up is a series of advertisements in trade publications and plans for a new website.

IDW Scandinavia is part of the IDW group and has long experience in premium shop fittings, point of sales, visual merchandising, display mannequins and international roll-outs. The IDW group is among the worlds leading manufacturers of premium display products. With more than 1300 employees worldwide, 5 branch offices and exclusive business partners in 22 countries on 5 continents.