Working in the ad industry, inspiration is to be found everywhere. Surrounded by people of different ages and trades around the clock, I find myself inspired by everything from street food and children’s daytime television to pets and the evolution of technology. All of this, along with a bunch of other stuff, has proved vital in my assignments as an art director, creative director and just … director. The operating base of my work is design and marketing, with a focus on the internet. And I know that the life that goes on around me will continue to be my primary source of inspiration.
Physically speaking, I’m based in the city of Gothenburg, west Sweden. My work, though, is spread over the planet. I have colleages/partners etc in Poland, Italy, Japan, and Australia, to name a few spots. Not to forget the city of Borås, near Gothenburg. This is very typical these days, isn’t it? It’s only natural I find interesting people to work with irrespective of actual location. Location is nothing; presence is everything. My life in advertising and marketing has gone on for … well over thirty years, actually. I count on being around for as many to come. My current focus is "meating" people – in the flesh, in person, face to face. Even more than before.