pilooffice

Some things you may not know about Pilo.

Physically speaking, I’m based in the city of Gothenburg, west Sweden. My work, though, is spread over the planet. I have colleages/partners etc in Poland, Italy, Japan, and Australia, to name a few spots. Not to forget the city of Borås, near Gothenburg. This is very typical these days, isn’t it? It’s only natural I find interesting people to work with irrespective of actual location. Location is nothing; presence is everything. My life in advertising and marketing has gone on for … well over thirty years, actually. I count on being around for as many to come. My current focus is ”meating” people – in the flesh, in person, face to face. Even more then before.

March 3 | , | About Pilo Bold Me


cathelpscat2012

Cat helps cat.

”Today there are only 3,200 tigers left in the world. The species is threatened by illegal hunting and tiger habitats are lost when forests are devastated. Cat helps cat, an initiative of Lantmännen Doggy and Tetra Pak, in favor of WWF. [...]

September 26 | , | Cat helps cat


societetshuset_logo2012

It´s Only Rock ʼnʼ Roll.

Pilo Bold Me updated the logotype for Societetshuset in Marstrand last year. It was aimed to get a more of a rock ´n´ roll-feel to it. And now it´s living on in the summer of 2012. [...]

June 25 | | It’s Only Rock ’n’ Roll


idw_mannequins

Create luxury on the factory floor.

You are so used to see the mannequins and shop fixtures at the stores that you don´t think about what they come from. We can tell you. From the factory of IDW. [...]

June 6 | , , | Create luxury on the factory floor.


marcobaudone_pilo

Fun Fine Dining.

Crop the picture. Crop the food.

Friday May 18 and Saturday May 19 2012, it´s was time for a guest apperance at Magnus & Magnus. It is co-owner and chef Marco Baudone from Brasserie Le Rouge, Group F12 in Stockholm. [...]

May 11 | | Fun Fine Dining.


mjau_outdoorcampaign

Outdoor life is good for you.

Huge billboards in a outdoor campaign at the Coop Forum stores all over Sweden. The brand is Mjau Tetra Recart and the headline says ”Ask your cat what it wants for dinner”. [...]

April 4 | | Outdoor life is good for you.


doggyprofessionalextra

Don´t say a word.

You should feel so lucky when your client thinks visually. Pilo Bold Me has for the brand Doggy Professional produced a number of advertisements in the trade and consumer press. Using the international language without any words at all *. [...]

March 30 | | Don´t say a word.


mjauklumpbildande

When you absolutely, positively have to go.

The brand Katty cat litter have been around for some time now and the time was time to make it join the Mjau family. The main focus was to make three different designs to evolve into a new one. Even including the packaging itself. [...]

March 30 | | When you absolutely, positively have to go.


edithouse_15years

Leaving no stones unturned.

Edithouse Film Works produces films. Film is tremendously challenging, both when it comes to the ideas and the technology to make them come to life. [...]

January 25 | | Leaving no stones unturned.


slanted_pilothin

Two star wannabes on the typographical skies.

Once upon a time there were two fonts named Pilo Regular and Pilo Thin. The first was born in 2007 and the second in 2008. When they got to grow a little, they landed at Veer and was received with open arms. [...]

January 11 | , , , | Two star wannabes on the typographical skies.


studentbostad_pilo

Could life be a story?

Being a student can be taking the first real steps into life. It may even be the first time many people live in an apartment outside the parental home. Borås is well known, among other things the University, and it attracts a lot of students to the city. [...]

December 29 | | Could life be a story?